Selected Project

Swizl

Overview

Swizl is an alcohol based coupon redemption app, surrounded by fun and interesting related content (i.e. recipes, events, and articles). It was imperative Swizl stood out in brand and visual style (using cues from Memphis design principles) from the homogeneous cookie cutter feel of today's apps, while still aligning with familiar Android and iOS design patterns.

Through various user tests and user analytics, I led the charge on user experience; evolving the product, and ensuring any expansion fit seamlessly within the overall Swizl brand message.

What's your Vibe?