The unbelievably varied world, characters and systems of Wildstar led to a very fun and complex game to help develop. As UI Lead, I helped guide a team of designers and engineers in solidifying the core user interface of Wildstar. Organizing and running user playtests, making sense of and utilizing player analytics, and engaging with the community to help our team empathize with our user base and create the most user centered interfaces and experiences possible (phew!).
I'm incredibly proud of my team in transitioning Wildstar into a Free to Play product (from subscription) by developing creative new MTX avenues, a complete in-game storefront, and concocting various player micro-transaction hooks.